ATTN! is a brand identity and social campaign for an advocacy group dedicated to breaking the stigma of Attention-Deficit/Hyperactivity Disorder (ADHD).
The designs are type-dominant and bold for the purpose of grabbing viewers’ attention, a playful nod to the struggle those with ADHD have with attention and focus. By scanning the poster QR codes, users can take a self evaluation quiz to see if they may have ADHD and discover helpful resources and educational material.
